The company now boasts about 50 employees. In total, it has raised $60-million, and the latest funding valued the company around $200-million. In May, Whisper received another round of venture funding, worth $36-million (U.S.). The company claims that every day, 45 per cent of users upload a Whisper, and the average user spends 25 minutes a day on the site. The site gets around three billion page views a month, and touts high engagement. The growth of Whisper shows that people do want to share confessions, or read about others. "And there's always been places for confession too," he said in an interview with the Globe. "Identity and reputation management has existed for thousands of years," he says by way of giving perspective to sites like Facebook and Instagram, where people share the best version of themselves. Michael Heyward, the 26 year old chief executive officer and co-founder of Whisper, says that Whisper fulfills an online need for a much longer tradition. When North American cities celebrated Pride parades in late June, the site featured confessions that ranged from the difficulty in coming out to how Pride allows people to feel more like themselves than any other time of the year. Many face-palm moments are shared on Whisper, but also some touching and poignant ones. "He responded by looking like a question mark," it concludes, with the text over top an image of a face-palming statue. "Tried to flirt with my husband," begins one Whisper. The Whisper app is gaining popularity as a way for anonymous users to post one-sentence confessions laid over top of an image. Facebook and Twitter may still be the preferred place to hang out on the Web for many, but for those sharing their deepest secrets online, Whisper is the place to be.
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